A shared direction
The leadership team agrees on where the organization is going and explains it in the same words. Differences of opinion are settled at the table, not in operations.

ICEBERG Program · Leadership alignment
Strategy execution consulting for CEOs and leadership teams. Within the ICEBERG Program, we align leadership, turn the vision into measurable objectives and install the weekly rhythm that makes them happen.
At a glance
The Direction Gap
When the organization does not clearly know where to go, every extra effort adds disorder instead of results. It is not a problem of people's commitment: it is the Direction Gap, the first of the three that the 3G Method reads.
Do you recognize these signals in your organization?
If you recognize two or more, the starting point is not more effort. It is agreeing on the direction.
Assess my Direction GapWhat your organization gets
Leadership alignment is not measured by the sessions held, but by what keeps working in your organization.
The leadership team agrees on where the organization is going and explains it in the same words. Differences of opinion are settled at the table, not in operations.
Few priorities, chosen on purpose. What is not a priority stops competing for time, budget and attention.
The vision becomes measurable objectives, key results and initiatives, each with a visible owner.
Weekly commitments, evidence and Confidence Level, installed in LIDERYA Platform. When the engagement ends, the system keeps running.
The consultant can step away. The capability to execute stays.
Everything we build lives in LIDERYA Platform, which is deployed with the ICEBERG Program and keeps running in your organization. Explore the Control Center

Alejandro Marroquín
CEO & Founder
Who leads the engagement
From the diagnostic to the consolidation of the execution system, the engagement is led personally by the LIDERYA team. Its approach starts from one conviction: defining a strategy is only the beginning; the real challenge is turning it into clear priorities, commitments and verifiable results, week after week.
Frequently asked questions
If your question is not here, ask it in the diagnostic. That is what it is for.
We do not publish a fixed price, because every organization starts from a different place. The fee is set after the diagnostic, in a concrete proposal for your case. The 45-minute diagnostic is free.
Leadership alignment is part of the ICEBERG Program, which runs for 12 weeks. The scope (how many areas take part, how mature your strategy is and how much of the weekly rhythm already exists) is agreed in the proposal, after the diagnostic.
The CEO or general manager and the leadership team. The Direction Gap is closed at the leadership table; without it, any later effort repeats the problem on a larger scale.
A conversation with a LIDERYA expert based on the 3G Method (the Three Gaps). We review where your strategy stalls and tell you which gap is your main one. You leave with clarity, whether you hire us or not.
It is where everything we build together lives: vision, objectives, key results, initiatives and weekly commitments. The platform is deployed with the ICEBERG Program and stays running, so what was built does not depend on a document or on the consultant being there.
We will tell you. If your organization knows where to go but lacks the technology or the team, the main gap is Capacity; if it has a plan and capability but no weekly discipline, it is Execution. The ICEBERG Program starts with the gap that holds back the others.
Primer paso
Request a free 45-minute diagnostic with a LIDERYA expert, based on the 3G Method. No commitment.